Why Frustration Free Packaging Matters More Than Ever
Since the beginning of packaging, it aimed to provide product protection. But this thought of how customers feel when opening the package has been aside. Focusing on packaging box design gives a visually appealing appearance while offering protection through a well-structured box, but here it also creates stress upon customers if the box is hard to open.
This is the point where standard packaging shifted to frustration free packaging taking the worry of opening the box away from you. This type of packaging is going to become the future of packaging to create a pleasant unboxing experience for customers, especially those who often purchase products online. Stay here with this guide, in which we will learn about frustration free packaging needs and its role in the packaging industry. Shall we begin now? Let’s jump in.
What Is Frustration Free Packaging
Frustration free packaging (FFP) is a type of packaging designed to be easier to open and less spendthrift than traditional packaging and aims to reduce consumer frustration they often experience to opening the product package sealed in hard plastic packaging or boxes. This packaging gained more popularity when consumers became more eco-conscious and started looking for a convenient solution. So they moved to sustainable packaging solutions offering much convenience to consumers every time of open a package.
What Frustration Free Packaging Means To You
To understand the meaning of frustration free packaging, you need to delve into its two types.
- First, it is an Amazon program introduced to minimize excessive packaging.
- Second, packaging is designed for an easy-to-open package while reducing land waste.
When Amazon Frustration Free Packaging Was Introduced
To make customers convenient in opening the package and reducing land waste, Amazon's frustration free packaging was launched in 2008. This program still allows new and old sellers to take advantage of it and sell their products through the Amazon platform. Without the need for additional packaging and with the ease of opening the box packaging using recyclable materials, your products can be sent to customers.
Essential Features Of Frustration Free Packaging
The best thing about FFP is the usage of minimum material. For this, you don’t need any scissors or any other tool to open the package. Moreover, it can be opened within seconds. While manufacturing this packaging, the material should be carefully selected ensuring its durability to avoid any damage to the product and have less impact on the environment. Plus, no inserts, dividers, or irrelevant materials are required for the safety of the products.
Amazon has set some guidelines about frustration free packaging. While designing FFP, you need to meet those guidelines and instructions without neglecting the consumer experience. Think about it and ask yourself, how a box should be when it is supposed to open. Instead of using plastic material, opt for cardboard boxes which are not only durable but also sustainable to reduce waste is a better choice.
Worth Of Frustration Free Packaging
Since the frustration free packaging program launched, Amazon has been guiding its vendors who are presenting their products to customers using this type of packaging. With this initiative, about 50% of packaging is eliminated while saving money and reducing carbon footprint. This indicates how it is beneficial in saving your packaging costs and showing a commitment to saving the environment.
A large amount of waste is reduced and enhances the overall packaging experience. When no extra packaging material is used reducing the packaging weight which is ultimately reducing shipping costs as well. So, the worth of frustration free packaging is reshaping the packaging industry and becoming a source of shifting towards a greener future.
Frustration Free Packaging - Designing and Creation
While designing frustration free packaging, keep in mind a few factors; free frustration, minimal packaging, and less environmental impact. Customers don’t feel happy when they use force just to open a package. So, while designing this type of packaging, it is essential to consider the customer unboxing experience. Apart from this, durability and protection are other important aspects. To take full advantage of frustration free packaging, ensure it is made from sturdy material to withstand any accidental damage during the shipping process. So, being in the e-commerce industry to serve your customers' needs in the best way, enjoy the pros of this frustration free packaging. Our packaging experts can design these packaging boxes the way you want.
Frustration Free Packaging To Enhance Overall Customer Experience
When you purchase a product from a store packed in a box and take it to your home, you can’t wait to open it without any delay. Your excitement goes high and makes you feel delighted. But your mood turns into anger when it is hard to unpack. Who the crazy packed this item in hard untearable plastic packaging? Whose idea was to pack and secure the item in terrible packaging.
Say thanks to frustration free packaging for eliminating this frustration and awful unboxing experience. This packaging is designed to make your packaging opening easier and enhance customer experience.
Have you ever experienced opening an Apple product? What exactly it is? It is a packaging for which your hands are enough to open the seal. You don’t require any tool. It is so simple. As a result, it brings a happy customer experience that customers don’t forget for longer.
Frustration Free Packaging VS Standard Packaging
What is the difference between frustration free and standard packaging? This question comes to the minds of many customers when they are ready to pack their various items and want efficient packing solutions. The major difference between frustration-free and standard packaging is their design and user experience.
A frustration free packaging is designed to be easy to open without any tool or excessive force to enhance customer convenience in opening the box to reduce the frustration of unpacking. Not only this. This packaging is made of recyclable materials to contribute to less environmental impact.
On the other hand, the standard packaging is often designed with complex designs and may require tools to open. This type of packaging prioritizes product visibility and protection over ease of opening and less environmental impact that overall leads to a less user-friendly experience.
