Top 6 Brands Using Pink Packaging Power For Their Products
Receiving and handling a package or box what makes you notice about it is its color. Right? Great. Every color indeed having its own value leaves a great impact. You would agree with this. If not then with a little research or survey, this mystery can be unlocked that the color of every product catches the eyeballs of customers at the first impression.
Have you ever thought of any color? Let’s shine a light on Pink! With a blend of red and white, the pink color is associated with femininity and softness. Further, it is linked with feelings of nurturing, kindness, warmth, and calmness.
Considering the playful aspects of this pink color and consumer interest through vibrating visual energy, many brands are using pink packaging to establish their distinct identity. Let’s delve into this and see what those brands are taking advantage of ruby charm as a creative spark for their products and earning a healthy marketplace.
Sweet Goodies Dressed in Pink Packaging
Treats in pink packaging look amazing and appealing to attract customers towards the delightful goodies. The brands using snacks with pink packaging leave a charming impact on the shelves and influence customers not to skip the product without buying it.
Even the condiments are presented in pink sauce packaging for a distinctive pink color to attract maximum customers. From candies and snacks to cookies the packaging in pink creates a lasting impact.
1. Pinkberry (Frozen Yogurt Chain)
The “Pinkberry” itself reflects the beauty of the word “Pink” and is a primary example of using pink in its brand featuring a vibrant pink color scheme for its playful approach to frozen yogurt. Their delightful pink branding makes them stand out in the frozen yogurt, sweets, and desserts market.
2. Lolli & Pops (Gourmet, Candies and Sweets)
Lolli & Pops is a popular candy brand that frequently uses pink in its branding. They present their logo and packaging featuring pink tones that give a whimsical look and convey a sense of fun and indulgence aligning with their tongue-in-cheek approach to candy.
This pink color choice in their branding reflects their candies while the marketing materials in pink contribute to creating their vibrant and charming brand recognition.
Their strawberry champagne signature chocolate bar and pink vanilla cotton candy are nicely presented in pink food packaging to give a luxurious look and can be presented as a gift on occasion.
Beauty Products With Pink Packaging
The products classified among make-up, cosmetics, and fashion are luxury and premium. These beauty and skincare products deserve to be packed with care.
Therefore it is advised to apply the hammer of pink to appeal to customers using pink packaging to present a wide range of beauty products to represent your brand value in the beauty of pink.
3. Benefit Cosmetics (Innovative Brow and Mascara Products)
Benefit Cosmetics is a popular brand distinguished by its peerless pink branding. They use a variety of pink shades as key elements in their product packaging such as pink makeup packaging featuring many pink boxes, labels, and designs. This lively and retro aesthetic helps this brand shine and express a fun and feminine vibe.
4. Too Faced (High-quality Makeup Products)
Too Faced is renowned for its vibrant and cheerful approach to beauty as it uses the pink color as a charm in branding.
They use a variety of shades of pink in their packaging pink skincare and product lines reflecting Too Faced's fun and feminine aesthetic displayed in whimsical product designs and alluring packaging.
Pink Packaging in Apparel and Fashion Accessories
Focusing on femininity, luxury, and fun to evoke a sense of elegance and romance, many brands are considering pink packaging to set their products like apparel and other fashion items apart on the shelves and draw customers' attention.
This way, they appeal to customers while creating a distinctive identity and enhancing customer experience.
5. Victoria’s Secret (Women Clothing)
Victoria’s Secret comprises pink into its branding and product lines, particularly through its "PINK" collection to target younger consumers featuring a wide range of products such as lingerie, loungewear, sleepwear, and accessories.
They use the grace of pink in their packaging and store decor emphasizing a youthful, fun, and energetic sensation.
The iconic pink color helps Victoria’s Secret reinforce its identity and appeal to customers making it recognizable like a flash.
6. Kate Spade (Stylish Handbags and Fashion Items)
Kate Spade uses pink in its designs and branding reflecting its hilarious and vibrant aesthetic. Kate Spade embraces pink shades in its apparel, jewelry, watches, and accessories.
The beauty of this brand is that it offers a wide variety of handbags and pink packaging bags to convey a sense of luxury, feminity, and fun.
Also, it spreads a feeling of sophistication combined with Kate Spade's signature style of whimsical yet elegant fashion helps to enhance the cheerful and stylish image of the brand.
Pink Barbie Playsets Offered by Barbie Doll
Barbie playsets are a collection of Barbie toy sets including accessories, and furniture designed in pink color to enhance imaginative play with Barbie dolls.
They typically feature items like pink Barbie dream houses, vehicles, and career-related gear, allowing little girls to create and act out different scenarios and adventures with their cute Barbie dolls.
Pink Cherry Packaging - A Striking Pink Idea
This pink cherry packaging featuring a pink color scheme and cherry-themed design elements is used to evoke a sense of fun, sweetness, and freshness.
For delivering your products such as cosmetics, candies, and fashion items in pink shipping boxes, consider this packaging to create a memorable unboxing experience.
The color pink adds a vibrant, perky touch, while cherry motifs enhance the theme of pleasantness and indulgence making this packaging visually appealing and memorable.
Closing Remarks
Colors play a significant role in grabbing customers' attention through effective packaging solutions. With this guide, we have learned about the color pink and how it can bring a feeling of calmness and happiness to your mood.
Having playful attributes, this pink color has inspired many brands to apply its power in their product packaging.
This is the reason, many brands from cosmetics and fashion to candies and apparel are considering pink packaging not just for an aesthetic appeal but also for conveying their brand message.
You seem influenced by the identity of these brands, right? Get in touch with Custom Product Packaging. Join hands with our experts who have an understanding of colors and their role in packaging and can design your boxes in any color from pink to brown with various finishing preferences.
Email us at orders@customproductpackaging.com and see how we can manufacture packaging boxes for your brand in your favorite color.
