How Red Packaging Influences Consumer Buying Decisions and Preferences?

Passing by a market gives a glance at the millions of products we use in our daily lives and it also involves many things from the consumer psyche to buying preferences. Therefore, every business needs to understand the science of the consumer mind. Be sure you are fully aware of consumer attitudes. Your wrong understanding of consumer perspectives can take your brand the wrong way.

At this point, the packaging plays a key role in helping you perceive consumers' wants and in turning consumer behavior from just viewing products to final buying decisions. This is packaging that attracts customers to at least view the products even if they are doing window shopping which ultimately results in driving sales.

Coming to the packaging a question arises which product packaging color should you go with? Among a huge number of color palettes, red - a primary notable color has the excellence in describing energy, passion, and desire.

It is also been observed that red packaging plays a vital role in building an identity and many brands with their logos in red are witness to it. Let’s discover how packaging designed in color is affecting consumer posture.

Influential Red Packaging’s Role in Food Industry Success

Since the color influence is involved in the packaging to affect consumer behavior, the food industry began to focus on packaging colors like red.

Till today, we have experienced endless marketing ad campaigns through print and electronic media by many food brands to convey a decent message with food. This is an effective selling trick.

The way they market their foods with red packaging keeps triggering in consumers’ minds and encourages them to buy that particular product.

Coca-Cola

A noteworthy example of red packaging before us is the trusted beverage brand Coca-Cola uses red color to evoke freshness, energy, and passion.

KitKat

Now, take a look at the chocolate red packaging example. KitKat is an iconic chocolate bar brand, using its logo in red color and offering a variety of chocolates in red packaging associated with energy and excitement.

Doritos

To learn about snacks with red packaging, no other brand than Doritos comes to mind for snacks in red packaging. They pack a variety of snacks in packaging colors red and white.

M&M’s

Now look at an example of candies in red packaging. The brand M&M's in classic red design featuring a bright red background displays candy in red packaging.

Red Packaging With Window For Pasta

Pasta is the favorite food of millions. Packing delicious pasta in red packaging combined with a transparent window can be the crunch point allowing customers to glimpse pasta from the window. 

The window can be on the front or the top of the packaging. Besides this, the window shape can be square, circle, or oval. This window feature in red packaging for pasta is good for giving a playful and premium look to a pasta brand.

Beyond Food Domain

Leaving the food industry behind, red packaging has a significant placement in many other industries like cosmetics, electronics, and toys expressing its flexibility, elasticity, and adaptability.

Cosmetics

For an expression of confidence and boldness, many cosmetics brands like MAC are using red packaging for their cosmetic items. They offer eyeliner in red packaging to give a luxury touch and leave a lasting bold impact on consumers.

Yves Saint Laurent (YSL) is another cosmetic brand using bold red packaging for its cosmetics, especially for its lipstick collection.

Xbox

Evoking a sense of fun and excitement to grasp the attention of customers, Xbox red packaging with an energetic appeal is an example of electronics to understand the power of red in packaging.

Mattel

Mattel - the toy brand found in red color often manufactures a variety of toys and displays them in toy packaging. Mattel red fashion dolls and Mattel red singing dolls are some of the examples displayed in red packaging.

Red Box Packaging For Decoration Lights

Consumer behavior during holidays is different. Offering a festive touch with holiday-themed red packaging for decoration lights carrying seasonal themes like Christmas or New Year to engage maximum consumers during the holidays is ideal. You can use festive graphical elements such as snowflakes or hearts.

Giving a transparent window in the center or top of the packaging is also a great idea. The view will be visually appealing and functional when decoration lights are lighted from inside.

For a fun and spooky Halloween experience, you can also use a dark red packaging box with decoration lights showing dark and big shadows of carved lanterns.

Core Aspects For Red Packaging

Several factors are involved when it comes to designing red packaging. From red shade and typography to imagery and finishing everything equally plays a key role in building brand value.

Set Your Audience

Setting your right audience is an essential aspect of your packaging design. You must know your audience's preferences in colors and design.

Product Grade

Every product falls into its particular category. You cannot place a product in the wrong category. A red color packaging for cosmetic products may not be sufficient for red food packaging. Be sure the product grade you are selecting is suitable in red.

Brand Persona

Every type of packaging builds brand personality. In this, the color shade has great significance to influence consumers. A bright red shade expresses boldness and confidence. On the other hand, the deep red color shade offers sophistication.

Sustainability

The packaging industry is evolving and we see innovation like eco-friendliness encouraging industries and businesses to switch over to sustainable solutions for their product packaging as global awareness about sustainability is spreading among consumers. Therefore, leave conventional packaging behind, (red or other colors), go green to entice eco-conscious consumers, and voice your love for nature.

The Next Wave in Red Packaging

Innovations in packaging are revolutionizing this industry and evolving consumer behavior. After eco-friendly trends, new emerging technologies are QR codes and Augmented reality (AR) that allow customers to enjoy a quick and real-time experience and learn more about the product.

This innovative solution is good to place on red packaging no matter which industry you need it. With smart packaging technology, countless sales opportunities exist while enhancing the consumer experience.

What’s Ahead for Packaging Colors

The color red has significantly proven its value and presence in the packaging. Here you can’t ignore the importance of other colors as each color has its own ability and placement and many of them are favorites of millions of people.

Be familiar with every color aspect to go with the evolution matching consumers' needs and perspectives.

In Summation

Using the power of red in packaging can be a game changer in transforming consumer behavior and boosting sales. This is a proven technique to help you understand the consumer's psychology and their needs. 

In the end, it brings endless opportunities for brands to market their products and multiply their sales. A business should stay updated with innovations in packaging colors discovered in the market as consumer behavior is evolving the way every industry is revolutionized.

If you need any assistance with packaging design in different colors including red, get expert-level consultation from a team of packaging specialists available at Custom Product Packaging. We encourage you to contact our customer support 24/7. Send us an email at orders@customproductpackaging.com.