Learn The Art of Typography Packaging Design To Capture Maximum Customers' Attention

Should you use typography when your packaging design is speaking louder and conveying your message? Yes, of course. Typography is a powerful tool equally important as the design of a box. On the way to product success, the right selection of typography can make or break. Therefore, choose the perfect typography packaging design to convey your message, grab the maximum attention of onlookers, evoke emotions, and lift your brand persona. It aims to directly communicate your product with customers and influence them to shop.

Your product package is defined with two things. The first is its design, and the second is the text. Both are essential in taking your packaging to new heights. To achieve your typography packaging design goals, you need to consider your brand needs, the character of your products, and the trends, ideas, or innovations.

If you want your packaging design to be more prominent, you must understand the design and its objective. You need to be aware of the latest trends and technicalities faced by a packaging design that can communicate with your target audience.

An attractive packaging design widely conveys a message by its first impression, and to depict the inside story of your packaging design, you need words (text). So, stay here. In this guide, we will learn the packaging design from all its technical aspects and trends that can boost your brand and make your product packaging stand out. Here we go.

The Objective of Typography Packaging Design

The major purpose of typography packaging design is to mesmerize customers and help them pick your product while leaving others behind. You are losing a selling chance if customers ignore your product when they are passing by it.

Define your products using attractive visual elements combined with carefully selected typography to grab the attention of a crowd, enhance your packaging appearance, and set your brand apart. All these factors work together to differentiate your brand from the competition, and your product packaging looks fabulous on the shelf.

Hierarchy Of Essential Information On Product Packaging

In a typography packaging design, hierarchy sets your design principles and visual structure of product information. There are three phases: primary, secondary, and tertiary. It includes an arrangement of elements such as product information, typographic texture, typography background, packaging styles, and brand names to guide customers about the product name, features, benefits, and the brand introducing that particular product. Using appropriate fonts, sizes, and colors is also a part of the hierarchy to make your products known to the target audience.

Technicalities Involved in Typography Packaging

After getting your packaging idea, it is time to work on its technical aspects. You can finalize the packaging design with the help of product packaging software and forward it to the production process. 

Limit Font Size:

The first technical point about typography packaging is its font limit. Using 1 or 2 fonts in packaging is very common. Using more than 2 fonts may make your packaging overdesigned. 

Readable Font:

Ensure the typeface on the packaging is visible and the font is easy to read to help customers with what they need. Consider using upper and lower-case fonts to grasp customers' eyeballs. Choose a font resonating with your brand to enhance product appeal and convey a message.

Packaging Layout:

The typography composition of the product information printed on the front in primary and secondary is the same on all other sides of the product packaging layout. For a dark typography background, use a light-colored font. If the font color is dark, the background color should be light.

Font Alignment:

Another thing is the font alignment. Create a balance in font alignment with an easy-to-read arrangement in the right, left, or center. 

Font Scale:

Besides this, consider the font scale for primary, secondary, and tertiary product information. Use a font size of 14pt for regular text, following the latest trends appropriately.

Contemporary Typography Design Trends

The are many types of packaging designs that are working best with the latest trends in packaging styles. They aim to give fantastic typography design ideas about a logo and packaging design. Following these trends, countless opportunities are found for a brand to mark its identity and shine as a start. For this, you must know your target audience and business needs, then work on typeface graphic design packaging.

Clear Typography

This is an old but effective trend, has been used for many decades, and plays an essential role in helping customers perceive the value of your products and read product names from a distance. Many brands are following this trend. They are using matching colors with eye-catching designs to differentiate their brand.

Minimalism

Minimalist typography focuses on simplicity, clarity, and readability through carefully selected fonts and their usage. It is about scrapping unnecessary elements to create a clean, modern, and impactful visual message. With a small element, it leaves a big impact.

Retro Typography

It is a visually styled retro font that takes you back to aesthetic designs of past decades. It is in bold, distinctive, and playful letterforms. This trend has been popular in the 70s, 80s, and 90s and was often used to give distinctive graphics. You can use this trend in current to have a pleasing impact on your packaging design.

Bold Packaging Design

This trend is emerging in various captivating graphic designs, bold elements, and expressive typography to create a breathtaking packaging experience that customers never forget. Customers do not spend time noticing a product, which is why this trend tends to attract customers by leaving a prominent brand design and impact.

Textured Packaging

It is a design technique that incorporates tactile elements to enhance the visual and sensory experience of the product. This typographic texture can create a more engaging and memorable interaction with consumers.

Geometric Shapes

Entering into the world of geometry, we find various geometric shapes. When these shapes are used in the packaging combined with typography, they create visually appealing and modern aesthetics. It creates a typography picture in unique shapes like circles, squares, triangles, and polygons. A brand can use these distinct shapes to create a hierarchy guide for customers about products.

Why Are Shorter Brand Names Better For Packaging And Advertising?

A longer brand name is hard to remember, and sometimes you misspell it. However, a shorter name has many advantages in packaging and advertising, including not sounding awkward or misconstrued. Brand names with short lengths are easier to remember and understood by a wider audience.

A shorter brand name is likely to stick in the customers’ minds. The shorter brand names take little space on the packaging and allow other information to be included. Your brand name, shown in the packaging design, can make a big impact on social media and capture the global audience.

Final Thoughts

If you need an appealing typography packaging design to surpass, work with a skilled designer or host a design contest to get typography design ideas that can make your product stand out.

To bring your vision to life, free design support under a team of professional designers at Custom Product Packaging is available. Our graphic designers are experienced in designing your packaging with typography, following the latest trends to make your products look amazing on the retail shelf, communicating with customers, and lifting your brand.

Please email us at order@customproductpackaging.com to take advantage of our free design consultation and make your typography packaging jump out.