Unlock The Power Of PR Boxes To Enhance Your Brand Visibility and Captivate Your Audience

Do you want to grasp attention from maximum eyeballs toward your brand and products and wish to see a hike in sales? Stay away from running a traditional marketing campaign which brings limited impact.

Instead, go with PR boxes to spread your brand narrative through influencers having a huge fan following. According to recent studies shared by Marketing Dive:

“69% of consumers trust influencers, friends and family over information coming directly from a brand.”

Thinking “what are PR boxes”? Fret not. This mystery is going to be disclosed. Grab your favorite juice and sit to learn about PR packaging boxes and what is PR unboxing experience when an influencer unboxes.

We will also seek striking designs along with essential tips and ideas that can help a business lift its brand recognition and build trust among the audience. Let’s get started.

What Is A PR Box

Before we begin, let’s learn what does pr box stand for. PR stands for “Public Relations” and the box means “Box or Packaging”. Combining them gives the idea of a PR box and how it plays its part in creating a bond between a brand and customers.

These PR boxes are used to promote a brand with the help of influencers who have a great influence on society through social media or other platforms.

Purpose Of A PR Box

The primary objective of sending these PR boxes to influencers is not to sell them. It is meant to send them sellable items to collect their reviews, make them like the products, and share their unboxing experience with their large fan community.

This way, a brand runs its effective marketing strategy for its new or existing products and makes its customers familiar with the products.

It influences potential customers to buy products or try them at least once. Additionally, it helps a brand to be known to its audience whether they have ever heard about it or not.

Gains Of Sending PR Boxes

There are many benefits of sending PR packaging boxes to influencers. Let’s learn what they are.

You Build A Strong Connection With The Community

Every business wants to get connected with the audience and craves to reach the maximum. With PR boxes, you can create a powerful and long-term relationship with the people of different communities.

For this, make your customers feel that they are a part of your efforts in the way your business is growing. Also, let people know that influencers they follow are working with them. Ultimately, it will make customers follow you with the reference of the influencers they like the most.

Product Reviews Generation

Customers trust genuine product reviews. Therefore a business requires potential product reviews to scale up its worth in the market. In this regard, PR boxes can help you gain impactful reviews by influencers which win the customers' trust and as a result, you gain more leads or sales.

People Talk More About Your Brand

People discuss more about your brand with their family and friends when they see an unboxing experience shared by their favorite personality.

You Set Your Brand Apart From Your Rivals

Not many businesses indeed work on this trick of using PR boxes for branding. But YES, the businesses that apply this technique gain benefits far beyond their expectations. Using PR boxes differentiates your brand from your combatants.

What Things To Put In A PR Box

By curating a thoughtful selection of marketable items, you can create an unforgettable PR box that resonates with your audience and strengthens brand loyalty.

Product Samples You Wish To Advertise

Gather the items you want to advertise and target your audience. Place them inside the PR box. You can include new or existing products or the products you are going to launch in the market soon.

Informational Materials

Besides product samples, you can include some brochures or pamphlets telling your brand story and history along with product benefits. Not only this. You can also include business cards or press releases to let influencers know about your brand.

Include An Exclusive Promotional Code

Including a special promo code inside the PR box will make influencers feel happy. Additionally, it will encourage customers to buy your products right from the market or place an online order after considering the exciting unboxing experience shared by the influencers.

Gourmet Treats

Snacks, candies, and chocolates are favorite of everyone. They can be included in the PR box. No matter what kind of products you are sending to influencers, these gourmet treats make influencers feel happy not only by trying your products but also enjoying delicious delicacies.

Read More: Captivating PR Packages

Groundbreaking Influencer Box Ideas and Tips

Several things are involved in creating appealing and stunning PR box designs to make them memorable.

Branding Attributes

Prominently display your logo on the PR box before sending it to influencers. Make sure the vibrant colors reflecting your brand are used. Plus choose typography aligning your brand persona.

Exceptional Shape and Structure

Instead of choosing traditional packaging shapes and structures, go with unconventional packaging with unique shapes and structures. You can choose a hexagon shape or another shape you think is a good fit.

Using Attractive Graphics

Incorporate bold illustrations and eye-catching graphics on the PR box. You have the liberty to choose spot UV or foil stamping to give your box a premium appearance and make it shine like a star.

Adding Interactive Features

Include a pull-out drawer or a pop-out design to the box to create a great impression on influencers. Besides this, you can add a QR code linking to exclusive videos or content to help influencers learn more about your products and promotional content.

Giving Personal Touch

To get a personalized touch for influencers, include a handwritten special message or note such as a “Thank You”. Furthermore, you can include small branded stickers or branded keychains in the PR box.

Some PR Box Examples

Here are some creative PR box examples that can inspire your design and content choices:

1. Branded Beauty Box

Contents: Medium-sized skincare products, regular sample-sized makeup, a branded mirror, and a scented candle with a personalized note.
Theme: “Self-Care Sunday” with tips for a relaxing routine.
Presentation: Soft pastel colors and elegant packaging with a floral design.

2. Travel Box

Contents: Travel-sized toiletries, a travel journal, a luggage tag, and a map of local attractions.
Theme: “Adventure Awaits” promoting exploration and travel.
Presentation: Vintage map patterns with vibrant colors evoking wanderlust.

The above shown are just examples to help you learn and understand how PR boxes for influencers are sent. 

Giving these examples means teaching you the way you can make your brand known to a wider audience in the digital world where building trust does matter for a business to let customers know that your business is trustworthy. Undoubtedly we can say that PR boxes work best to promote your brand and attract customers.

Concluding Remarks

PR boxes are powerful marketing tools to create a strong tie between brands and customers. It’s been observed that buyers are influenced by famous personalities or celebrities they like. 

This is the reason, many businesses prefer choosing PR packages and running a healthy PR box campaign. They aim to engage the maximum number of customers and enhance their brand image which eventually drives more sales.

If you want to have branded boxes for your business before moving toward an effective influencer box strategy, Custom Product Packaging can help you achieve your PR package goals. Our professional team of designers is here to design PR packaging boxes in the way you want. Say Hello to us by emailing us at orders@customproductpackaging.com.